As we head into 2022, you might be thinking, "New year, new social strategy!" If so, here are five trends for 2022 you can incorporate into your real estate business social strategy.
A Push Toward More Video
With the rise of Tiktok and its influence on other social media apps, it's no surprise platforms like Instagram and Facebook are working to convince their users to create more videos.
In a video update from the summer, Instagram CEO mentioned the app is shifting focus from photo-sharing to "four key areas: Creators, Video, Shopping, and Messaging."
If you haven't done so already, creating engaging and entertaining short-form videos is essential to all social strategies. A few ideas you can work on include creating a video of your listing and its best features, showing off your team using a viral trend, or using viral audio to keep customers up to date with market trends.
The Rise of Live
Livestreaming continues to grow in popularity as it gives your audience an intimate look into your business. Giving a behind-the-scenes look to your customers creates a relationship. And with new features being developed for livestreaming (for example, the ability to bring in 3 different people into an Instagram Live), you can bring more value to your customers.
One of the ways you can use livestreaming for your real estate brand is by going live with other real estate professionals and conducting interviews or doing a Q&A on Live. You can also go Live at events such as Open Houses, Charity Events, etc.
Social Customer Service
"People don't want to talk on the phones anymore." Naturally - It's much more convenient and comfortable to reach out to businesses and brands virtually. The pandemic pushed this even more with the need for everything to be virtual/digital and updated at any moment.
In a Nielsen survey commissioned by Facebook, 64% of people said they would prefer to message rather than call a business. And according to Gartner, 60% of all customer service requests will be managed via digital channels by 2023.
It's vital to ensure your customers can locate you on your social channels and can get in contact with you easily.
Understanding Inexpensive Social Media Advertising
Not every business has the budget to include paid or sponsored posts into its strategy, but it's beneficial to understand how it works.
If your goal is to reach new customers, you won't achieve that goal by relying only on an organic post or going viral. In fact, the average organic reach of a Facebook or Instagram post is 5.2%.
At the very least, learn how to boost your top-performing posts to engage with new customers. Check out Hootsuite's Venn diagram on the benefits of paid social posts vs. organic social posts.
Further Use of Augmented Reality
About 90% of the real estate agencies have started using AR technologies to provide better services to their clients, for example showcasing homes. As the technology continues to develop, so will the ways you can use it in your strategy.