PLACE AN ORDER

Real estate agents in Florida are continuing to see for-sale properties lingering for an exasperating number of days in Q1 2026, as the market struggles with the reality that elevated prices, ancillary costs such as insurance and HOA fees, and high interest rates are keeping homeownership out of the affordability range for a swath of buyers in the state.

Although industry pundits are posting hopeful headlines, the evidence of half-built homes and empty lots in planned subdivisions are an indicator that homebuilders and developers are joining the de-listers in dialing back their expectations in the face of ongoing price drops for newly built and existing homes.

Prices, Fees, and Interest Rates Keep Florida Market Muted: Here’s How You Can Help

The wise pathway for real estate and title agents as they navigate the 2026 Florida real estate market is to avoid buying into the hopeful optimism of the real estate pundits, and instead, stay connected with what is happening on the ground in the local market to accurately monitor progress through the year.

Good for Homebuyers

What is troubling to home sellers, homebuilders, and developers may be good news for homebuyers, as prices have dropped dramatically in some areas, with condos especially taking a 20% hit, opening the door for some homebuyers to finally get into the market. When those contracts do get signed, it’s time for agents to up their game to ensure the deal  closes without a hitch.

Strengthening Partnerships

In difficult markets when sales are sluggish, it’s more important than ever for title agents to work closely with real estate agents to ensure that each transaction enjoys a smooth and uncomplicated pathway to closing.

Communication

Title agents better than anyone in the transaction know exactly what kills a deal. It’s time to become hyper communicative with the real estate agent, homebuyer and seller to ensure all requirements are met. Emphasize the importance of timely return of documents and information needed to create the closing packet. Make sure your staff tracks information and data coming in to close any gaps before they become problems.

Education

This may be the year to recreate informational flyers you provide to your clients, including instructions for use of Powers of Attorney, necessary documentation for sales involving divorce decrees or probate sales, itemization of information needed for foreign buyers or sellers, and of course, all closing instructions.

Closing Pptions

Real estate agents in this market will especially appreciate a variety of closing options for their clients. From the outset of the transaction, establish with all parties how best to proceed for their situation so you can line up the appropriate closing team. Make sure your agency offers a full list of options to cover out of state buyers and sellers, as well as in state, ensuring remote online notarization (RON) is one of the options.

In a slow market, real estate agents appreciate a title agent who offers extra support, market information, and the attention to detail necessary for a successful closing. This is the time to go the extra mile to build trust for the future.

FAN continues to support our real estate professional partners in numerous ways, no matter what market conditions may be. Contact us today to learn how we can assist you and your homebuilder clients with eClosings with RON, municipal lien searches, HOA estoppels, mortgage payoff ordering and tracking, mobile home title services and more.

How to Create Engaging Instagram Reels to Bring Attention to You & Your Brand

You’ve seen Instagram Reels and TikTok videos everywhere and might be thinking to yourself, "How do I even create one of these?" Don’t worry. Here is your step-by-step guide to creating your first Instagram Reel for your real estate business.

Step 1: Select the Audio

Click on the music note icon on the left-hand side to open Instagram’s audio selection. From there, you can search trending audios, audio categories, and your saved audios.

Step 2: Select the Length of Your Reel

Under the music note icon on the left, you’ll find the option to change the length of your reel. You can choose from 15, 30, or 60 seconds. All you have to do is click on it until you get your desired reel time.

Step 3: Choose an Effect

If you’d like to use any beauty, background, or lighting effects that you normally use in your stories, you can click the star icon on the left-hand side of your reel’s menu. Instagram will give you tons of options, including your already saved filters, as well as trending ones.

Step 4: Set the Timer

If you need a little time to get into a position to do a viral dance or create a reel that incorporates a few different video segments, you can use the Timer/countdown option.

Once you click the timer icon on the left-hand side of the menu, you’ll find 2 countdown options of 3 or 10 seconds and notice a sliding scale where you can change the amount of time you want to record.

If you want to record multiple videos for your reel, slide the color bar to whichever spot you want to end that video segment. Next, select "set time." You can do this multiple times depending on the audio length and the length of the reel you selected. For example, if you selected 60 seconds, you could create six 10-second videos for that one reel.

Once you’ve set the timer, your Timer icon should show a white background on the main reel screen. Then, when you’re ready, hit the record button.

 

Congratulations on Creating Your Very First Reel!

Remember, the more you create in reels, the more comfortable you’ll get, and the more content you’ll create for your audience.

Here are some ideas to get you started:

  1. Introduce yourself and your team. This can be fun - and quick!
  2. Tell your story/history of you and your brand.
  3. Share clips of your day to create an "a day in the life" video.
  4. Share what’s going on behind the scenes! Showcase the buying or selling process or what happened during a recent closing.
  5. Show off your listings!! Create a walkthrough of the listing and unique features of the property. Show off a little!
  6. Create how-to videos or answer FAQs. Agents can answer 1 question on each reel to create a lot of useful content.
  7. List your services. Reels give you a quick way to talk about each of your services.
  8. Provide helpful tips for your audience. You can discuss what a buyer or seller needs to know before they start the home buying/selling process, etc.
  9. Interact with your clients. Use trending audio or dances to get your clients engaged.
  10. Use trending audio. Trending audio and sounds can bring personality to your business and be used to enhance all of the content you create from the above ideas.

Want more inspiration or additional how-tos for social media trends like this one? Let us know!

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