Category: Real Estate


Marketing in Our New (Temporary) Normal

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Covid-19 has been a challenge for every American, and while we are dealing with an ever-evolving landscape of quarantine and modified stay-at-home orders still, the real estate industry continues to chug along. That means your potential customers are still thinking about buying their first home, upgrading to a bigger home, or selling their starter home, and they’re going to be looking for real estate agent to help them.

The good news? We know where your customers are probably spending most of their day – at home. And, if they’re anything like us (don’t worry, they are), they’re also spending a lot of that time on their phones and computers. 32% of Americans have admitted to spending longer online since the beginning of this crisis, and that number is only climbing.

That means it’s time for some online marketing! Getting in front of your customers may be easier than ever, so here are 5 tools to help you beef up your marketing game:

  1. Create Cute Content on Canva. If you haven’t heard of Canva before, your competitors have! Canva.com is a platform that allows you to design pictures to post on social media. Pictures produce 650% more engagement when compared to text posts. It only makes sense to turn those words into pictures!
  2. Seamlessly & Safely Stage to Sell. Open houses and walk-throughs may have trickled to all time lows, but buyers still aren’t too keen on buying a house they haven’t seen from the inside. The solution is virtual staging! Check out these virtual staging solutions and post the pictures to your social media platform of choice!
  3. Perfectly Plan Your Posts. Homeschooling, trips to the grocery stores, binging TV shows – life can still be busy when stuck inside. That means you might not be able to post at the best times, and planning ahead could really come in handy. Check out Hootsuite or Post Planner to manage your social media, but remember to put the popcorn down when the customers start calling!
  4. Elevate Your Emails. Email marketing is still one of the most profitable forms of advertising, with an average ROI of $38 to every $1 spent.  Mailchimp is the tried-and-true favorite, but there are alternatives that can be better for some people here. No matter what software you decide to use, check out BombBomb to add a personal touch. This software can add a small video to your email for added engagement.
  5. Tech Up Your Toolkit. If you’ve talked to one of our account representatives, they have probably mentioned FanAgent One as a great tool for fast net sheet quotes, but did you know it’s also a great tool for marketing? Check out the filters for social media and the info sheets that allow you to add your picture and info to send to your customers.

We all hope that we get back to normal in no time, but in the meantime, the above tools can help keep you top of mind for your customers.


What’s in a Name? When It Comes to Your Deed, Everything.

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We all remember the classic tale of Romeo and Juliet. It was a story of love, tragedy, and (SPOILER ALERT) a SERIOUS lack of communication. While tragic in the end, it’s a great story to recall around Valentine’s Day, and it’s one that can be used to help your customer make sure their story has a better outcome.

Sometimes even a star-crossed couple will make the largest decision of their lives – the decision to purchase a home. While many couples will pool their assets, get a joint mortgage, and take title together, sometimes that’s not possible or one spouse already owns a home before marriage. In pre-marriage ownership scenarios, if one spouse solely owned the home before the marriage, their new, non-owner spouse will need to sign a deed and/or mortgage on the property for the owner spouse to sell it or mortgage it – unless they get a divorce prior to the sale. (Hey, Romeo & Juliet WAS a tragedy after all!)

So, in Florida, even if a spouse is not going to be on the title or a promissory note to repay a mortgage, they still need to sign the deed when selling the property or getting a loan. That’s because, unlike the Capulets and Montagues, today’s couples have something that Romeo and Juliet didn’t – the Florida Constitution.

Article X, section 4, of the Florida Constitution, also known as the Homestead Exemption, is a powerful law that offers many benefits to Florida citizens. You may already be aware of the tax benefits of declaring your “homestead” that are outlined in section 6, but section 4 has some other, lesser known, and noteworthy protections, including:

  1. Exemption of Forced Sales, Even at Death
  2. Restrictions on Wills & Estates
  3. Rules on Alienation or the Voluntary Act of Disposing of a Property

Section 4 helps guarantee that a Florida homeowner cannot be forced to sell their home to repay a debtor in most situations outside of mortgage repayment, mechanical liens, and outstanding property taxes. It also allows tax protection when the couple sells their home and intends to use the profits to buy another home.

To protect as many citizens as possible under these laws, married couples are required to sign the deed to the property when they sell the home. This means that if the Capulets had ever convinced Juliet to leave the Montague she married, she could not have sold their home without Romeo knowing about it. Also, neither she nor Romeo could leave the home to a minor child in their will, without the other party waving at least a portion of their rights.

So, while we are sure that a rose by any other name would smell as sweet, make sure your customers understand why both spouses’ name should be on any deed once married and stay tuned for more tips to help your customers to come as we move further into the year.

Until then, parting is such sweet sorrow…..