All posts by Frances


4 Content Ideas for Marketing Your Real Estate Listing

As a listing agent, sellers depend on your knowledge and expertise to sell their homes as quickly as possible. Since some listings are easier than others to market, we’ve put together 4 ideas every real estate professional can use when selling a house.

1. Lights, Camera, Action!

If you aren’t using video in your listing marketing strategy, you’re missing out. According to Biteable, real estate listings with video receive 403% more inquiries than those without video. Including a walk-through video gives potential buyers a better idea of the home’s layout and helps them imagine living in that home.

Utilizing videos on different platforms, not just in your listing or on your website, can help expand your listing’s marketing strategy. Creating video content for social media attracts even more potential buyers to your listings. There are many different ways to utilize video. One of those ways is by showing off the home’s community. Is there a park? Did a new restaurant open nearby? Is there a festival or farmer’s market in the vicinity? Think of the different features potential buyers might want to see near the property. Does the home offer a beautiful sunrise/sunset view? Are there customized features in the house? You can show potential buyers all of these special differentiators through videos.

female-blogger-recording-video-outdoors

Creating videos doesn’t have to be complicated. We highly encourage hiring a videographer to help create an impressive walk-through video for your listings. However, hiring a professional isn’t always in the budget. There are multiple apps you can use to help create videos. For example, Animoto and Powtoons offer video templates, stock videos/photos, and animations for users to utilize in making customized videos.

2. A Picture Is Worth a Thousand Words

Poor listing photos reduces the chances of selling a listing quickly. The longer a home sits on the market, the more likely you’ll have an unhappy seller and lose out on future business.

Again, we suggest hiring a professional to take listing photos. Professional photographers have a large collection of equipment and know the best ways to capture a home’s beauty. However, if you don’t have photography expenses in the budget or would prefer to master listing photography yourself, you have options. With a few keywords in a Google search, anyone can find all sorts of information on real estate photography tips and tricks. And, if you’re in a time crunch or don’t feel like learning Photoshop, you can find apps on your phone like Snapseed or Pixlr to edit all your photos.

3. Show the Data

Create infographics, videos, or pictures with market data and neighborhood statistics that correlate with your listing(s). Sharing this information helps educate potential buyers and make you the neighborhood expert. Sharing market data brings valuable insights to both sellers and buyers and empowers them to make wise investment decisions.

neighborhood pic example4. Discover the Neighborhood!

Another great way to boost traffic to your listing is by showcasing the neighborhood! Is your listing in a dog-friendly area? Does it have a high walkability score? Share that information with a video or picture of the surrounding as you’re walking through the area or visiting the dog-friendly establishments. Do you have a listing perfect for a foodie? Or, in the perfect school district? Create content promoting that information.

You can take it one step further by writing blogs about these property benefits to feature on your website. Doing so helps boost credibility with clients and fellow real estate professionals.

 

 


New Decade, New Decor – 5 Home Decor Trends to Try in 2020

As stay-at-home orders begin, #QuarantineLife can get mundane and make anyone stir-crazy. In honor of National Decorating Month, we thought it would be a good idea to help you dress up your home! We’ve put together a list of decorating trends to incorporate around the house, bring back joy, and start enjoying your time at home.

Check out 5 of our favorite 2020 decorating trend predictions:

#1 Vintage Accents

Maybe it’s time to throw a little “Granny Chic” into the decor mix? A new decorating style popular with “Grandmillennials” (it’s a thing), the Granny Chic trend mixes the nostalgia of vintage decor like chintzes, scallops, needlework, and everything your grandmother loved with today’s clean, contemporary designs.

Or, if you’d prefer to shy away from a vintage explosion, try mixing a few old pieces with the new. It can make your space feel less big-box-decorating and more customized.

#2 Bold Colors

monochromatic blue room

This decorating trend is not for the faint at heart. It takes a confident person to embrace Pantone’s 2020 color of the year as the driving force in a design concept. However, we love bold colors, and we encourage you to incorporate them into your decor!

Go for a monochromatic color scheme in your space, slap a bold color on your kitchen cabinets, or go crazy with bolder colors in your guest bathroom. These colors are the perfect way to let your personality shine.

#3 Rattan and Wicker Furniture

Rattan and wicker have a special place in our hearts and bring back memories of growing up. (Are you sensing a theme here?) When done correctly, wicker and rattan can bring natural color and texture into a room, making it warm and inviting.

#4 Non-Granite Countertops

While granite is always a beautiful option for your countertops, why not be unique and try something different like a faux marble or even butcher block? Both are stunning alternatives and have minimal upkeep.

#5 Antique Art

antique art

Repurposing art (and any other home decor items) makes us feel less wasteful, and we’d like to think it helps the environment. Another selling point of antique art is the history and stories that come along with it. You can relish in the uniqueness of antique art.

As you can see, 2020 is about making your space feel customized and unique to you. Since you’ll spend much of your time at home, what better time than now to give it a facelift? It’s up to you whether you go all out with your decor choices or simply incorporate a few new ideas.

As always, we urge you to prioritize your safety when deciding what to use when redecorating your space. Shop online, select pick-up options when available, wash your hand often, and make wise choices. If you choose to get started on your new decor, feel free to tag us in your social posts. We’d love to see what new design trends you’re bringing to your home for 2020!

 


What Every REALTOR Should Know about Title Insurance

woman-wearing-white-top-holding-smartphone-and-tablet

Every real estate agent understands that buying a home is overwhelming for many clients. There’s a mountain of paperwork to sign and different fees associated with the closing process. All of these things can confuse even an experienced buyer.

Title insurance, or an owner’s title policy, is often misunderstood by home buyers at closing. Buyers, especially first-time home buyers, look to real estate professionals as experts in the industry. It’s important to be the advisor to your clients and help them understand the value of an owner’s title policy and the risks that can arise without it.

What is Title Insurance?

Title insurance, or an owner’s title policy, is a policy that protects the home buyers’ property rights. For the same reasons that the bank requires a lender’s insurance policy, a home buyer obtains an owner’s title policy to protect their legal rights to the property.

How Does It Protect Your Client?

Here’s an example: Your client purchased a new home from a builder, but the builder failed to pay the roofing company. That roofing company wants to get paid, so it files a lien against the property. Without an owner’s title policy, your client is responsible for paying that debt. This is just one example of how an owner’s title policy protects a home buyer from a variety of significant risks, such as unknown heirs, illegal deeds, forged documents, and much more. With an owner’s title policy, a buyer’s property rights are protected while they own the property.

The Value of Title Insurance

The good news is that an owner’s title policy financially protects home buyers for as long as they own the home. For Florida buyers, the price of an owner’s title policy depends on the sales price of the home. Florida’s promulgated rate is $5.75 per thousand, up to $100,000, and $5.00 per thousand thereafter, up to $1 million.

The party that pays for the owner’s title insurance policy varies from state to state. In Florida, the seller typically picks and pays for the owner’s title policy. However, that can change depending on which county/area the property is located.

Fees can add up during the closing process, but this one-time fee gives home buyers peace of mind. After all, the home may be new to your buyer, but every property has a history.

How Title Insurance is Regulated

Each state regulates its title insurance costs, and the Consumer Financial Protection Bureau (CFPB) regulates closing and settlement services to protect consumers from unfair practices. Established in 2011, the CFPB educates consumers about making smart financial decisions and holds companies accountable for any abusive or discriminatory procedures.

 

Title insurance can be confusing and seem like “just another expense” during the closing process. But, what’s the price of your buyer’s peace of mind? As a real estate professional, educating yourself and your clients on title insurance, the protections it provides, and the risks of going without it is vital.


7 Unique Valentine’s Day Gifts for a Home

It’s the season of love, and what better way to celebrate than with gifts? We’re not talking the boring chocolates and flowers type of thing. No, no, no! Home is where the heart is, so why not focus on a gift for a home?

We’ve come up with a shopping guide that includes unique – and quirky – gifts to get for someone you love, especially if that someone is yourself!

Mistaken Lyrics Coasters

One of our favorite past times is singing the wrong lyrics to songs. Why not spread the joy alongside house guests with these Mistaken Lyric Coasters?

Mistaken Lyric Coasters from Etsy

Automatic Pan Stirrer with Timer

Take “Suzy/Sam Homemaker” to the next level with this Automatic Pan Stirrer with Timer. Never worry about continuously stirring the sauce and free up your hands to prep other items for your recipe. Or, go ahead and get back to your Netflix binge while the sauce cooks. (We won’t be held liable for any burnt sauces, though.)

Automatic Pan Stirrer with Timer

Florida Botanical Embroidery

Nothing says “I love Florida” more than Florida-themed embroidery. This botanical creation shows others the pride you or your loved one has for the State of Florida. And, it gives the opportunity to explain that not everyone in Florida is like “Florida Man.”

Florida Botanical Embroidery

The Worst Case

First-aid kits? No, you need The Worst Case kit. (Well, keep the first-aid kit too!) This carefully crafted survival kit is everything someone would need if there were ever a zombie apocalypse, an opportunity to be on Survivor, or you find yourself up THAT creek without a paddle.

The Worst Case

The Burrito Blanket

Ever wanted to be wrapped like a burrito and left alone on the couch for a few hours? Well, now you can! Take Taco Tuesday to the next level in a Burrito Blanket. With micro-fiber fleece, this blanket will keep you or your loved one warm and cozy!

The Burrito Blanket

Jeff Goldblum, Jurassic Park Oil Painting

Because who doesn’t want a shirtless oil painting of Jeff Goldblum contemplating life while surrounded by dinosaurs?

Jeff Goldblum, Jurassic Park Oil Painting

Swarovski Crystal Master Yoda

Yeah, Baby Yoda is cute and all. But, have you seen a Swarovski Crystal Master Yoda figurine? Step up you or your loved one’s Star Wars collection with this classy Jedi Master.

Swarovski Crystal Star Wars - Master Yoda

 

 

 

 

 


Can the TRID 3-day rule possibly delay your closing?

One of the regulations associated with the new TRID forms is a 3-day rule. The 3-Day rule mandates borrowers MUST receive the Closing Disclosure 3-days before the closing date. This new rule gives consumers the opportunity to review the closing disclosure and ensure all information is correct and correlates with the Loan Estimate.

However, what happens if any changes need to be made?

The infograph below explains three situations that would require a new closing disclosure and thus, delay your closing.

3 Day Rules


Word to the Wise: Has your email been compromised?

Smartphone

Recently, the real estate industry has seen a surge in email scams, cyber crime and hackers targeting real estate transactions in an attempt to defraud real estate brokers, lenders, title agencies and more. With each transaction containing sensitive, or nonpublic private information (NPPI), hackers are using technology and techniques to hack into emails and redirect the communication and funds elsewhere.

According to Chris Gianni of Premier Data Services, a network partner with The Florida Agency Network, there are some simple steps you can take to ensure you and your clients don’t become victims.

One of the easiest ways to avoid a hacker from taking funds is to simply pay attention. Checking and verifying email sources can take a few minutes, but it could save you and your client from getting into a messy situation.

Gianni says hackers will inject a new reply email address with a domain so similar to the original email, you might not even notice. For example, one of our embodying title agencies encountered a hacker who attempted to duplicate the original email domain, “____@XYZTITLE.com”, by using “____@XYZZTITLE.com”, with the signature line copied from the actual settlement agent’s information.  That hacker then attempted to send alternate wiring instructions to the buyer in order to redirect the funds to a fraudulent bank account. However, thanks to some quick thinking and a few minutes verifying the email source and information, the hacker was unsuccessful.

Also, Gianni advises keeping your work email separate from your personal email.

“If you’re working in a personal email, let’s say, one that you use to sign up for newsletters, online accounts or to download content, a hacker could easily get in and find out you’re a real estate agent. From there, he or she will most likely begin monitoring your emails, plan out a way to get a hold of sensitive information and get whatever they want. “

Securing your passwords in another security option Gianni suggest. Using at least 8 letters, including symbols, alternating between upper-case and lower-case letters, and changing passwords regularly is an effective way to secure you and your client’s privacy.

The most effective way to avoid being a victim of a cyber crime is to use a secure network or do business with companies that do the same. Embodying agencies within the Florida Agency Network stay up-to-date on compliance codes and policies. Through FAN’s network partner, Premier Data Services, each agency is SOC 1 & SOC 2 compliant and verified by third-party organization, 360Advanced. FAN and its agencies gladly take on the responsibility of not only insuring the title of your home but also safeguarding your NPPI. FAN and its agencies gladly take on the responsibility of not only insuring your home but also safeguarding your NPPI.

 

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